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✔ Fairtrade rugs

✔ Handmade in India

✔ Eco-friendly, non-toxic dyes

Smiley® Rug Collection

We teamed up with world's happiest lifestyle brand Smiley® on an exclusive rug collection. The iconic Smiley®, that celebrates its 50th anniversary this year, is translated into a super-soft and above all super-fun series of rugs. A true designer piece that boosts up your room with positivity and happiness. Hand-tufted from 100% New Zealand wool and certified with the GoodWeave label. 

3D Textured

The Smiley® Rug Collection is hand-tufted from high quality 100% New Zealand wool by artisans in India. Above all, the rugs feature different pile heights with carved accents that create a subtle 3D effect. This beautiful technique highlights the details of the iconic design. A unique 3D texture that pops Smiley® right off the floor.  Walk into your room and take the time to smile. 

GoodWeave Certified Rugs

The Smiley® Rug Collection is hand-tufted in India and certified with the GoodWeave label. The best assurance that no child, forced or bonded labor is used. Besides, with every purchase you support programs that educate children and improve working conditions for adults in producer communities.